The Cultural IP Rights Initiative was selected as semi-finalist for proposing a holistic framework for artisan-designer collaborations, at the intersection of law, fashion and textile business practices, and traditional knowledge as a cornerstone of sustainable development. 

The objective of our proposal is to prevent mindless textile and garment consumption in the EU and revive the heritage of European textile crafts by integrating traditional craftsmanship in the contemporary fashion development process and stimulate artisan-designer collaborations.

The CIPRI proposal for the 2020 European Social Innovation Competition: Reimagine Fashion is coordinated by Monica Boța-Moisin and Raphael Schreiber.


'Cultural sustainability' is an umbrella term informally referred to as the fourth pillar of sustainable development. 

Historically, the concept stems from a 1995 World Commission on Culture and Development report linking cultural policy to economic, political and societal issues. 


In relation to sustainable development the concept is understood from at least two perspectives:

(i) it refers to the sustainability of cultural and artistic practices and knowledge, including, without limitation, identity formation and expression, cultural heritage conservation, aspects related to cultural continuity;

(ii) it also refers to the role of cultural traits and actions as determinants of sustainable societies and sustainable living.


'Cultural sustainability in fashion’ refers to:

(i) transmitting or supporting the knowledge transfer of traditional textile knowledge and cultural expressions to future generations by integrating traditional craftsmanship in contemporary fashion and textile supply chains;

(ii) acknowledging, respecting, protecting and continuing inherited culturally embedded sustainability orientated traits and actions reflected in sustainable design, sustainable production and consumption patterns.



Kangas, A., Nancy, D. and De Beukelaer, C. (2017) Introduction: cultural policies for sustainable development, International Journal of Cultural Policy, 23:2, 129-132, DOI: 10.1080/10286632.2017.1280790;

Boța-Moisin, M., (2017), Cultural fashion: Transform the Fashion industry from Villain to Hero,;

2020 - Cultural IP Rights Initiative